Dog whistle phone app12/31/2023 As of its deal with PetSmart, Whistle co-founder Steve Eidelman qualifies it as “more partnership than just pure distribution.” Whistle will be featured in end caps (the display area at the end of aisles) at all of PetSmart’s 1,300-plus stores, not just buried at the back of the store, Eidelman says. Initially available exclusively through its website, beginning this weekend, dog owners will be able to buy Whistle’s activity monitor at PetSmart, the specialty pet retailer which claims to be the largest of its kind in North America.Īs of now, the national pet supply company will be the exclusive retailer for Whistle however, depending on the rate at which Whistle leaves PetSmart shelves, don’t be surprised if it begins showing up in the PETCOS and other “big-box retailers” later this year. With plenty of venture capital in the bank and extensive beta testing now in the rearview, Whistle is gearing up for expansion, as pet stores are beginning to buy in. The $129 device attaches to your dog’s collar, collecting data on his or her activity over the course of the day via a three-axis accelerometer, which owners can then peruse at length through Whistle’s mobile apps. In the hopes of one day building the next, tech-savvy pet brand, Whistle began with an activity monitor, which allows dog owners to keep tabs on their pooches, and monitor the amount of exercise, play and rest they get on a daily basis. Last summer, we introduced you to Whistle, a newly-launched startup on a mission to bring Fitbit-style activity trackers to the wagging tails of the canine community. Considering we humans now have a slew of gadgets, apps and products at our disposal that allow us to track and monitor our health and daily activity, it was only a matter of time before our best friends got one of their own.
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